Q: How often do you introduce new products?

A: As the seasons change, so do our products. Don't be fooled into thinking that means just four times a year. We buy direct from the growers, so have access to the freshest cut flowers available ¬- and our inspired florists love coming up with new combinations of colours and styles. Check our new products page every couple of weeks, and you're sure to find something beautiful you haven't seen before.

Q: Do you follow the latest floral trends?

A: Follow them? You've got to be joking! We'd far rather set them. Our florists are fashionistas extraordinaire, and find inspiration in everything from period films to catwalk show colours. We've noticed quite a few copycat creations on other florists' websites, but the quality of our fresh-cut flowers makes it easy to tell a Serenata knock-off from a Serenata knock-out!

Florist Tips

Prolonging the life of your cut flowers begins the moment they’re entrusted to your care. First off, make sure your vase is very clean and filled with fresh, lukewarm water mixed with flower nutrients. Next, strip off all leaves that will be below the water level of the vase and cut 2cm off all stems at a slight angle. Place the flowers in the vase, away from direct sunlight, radiators, draughts and fruit. Over the following days, be sure to remove any faded flowers and top up the water regularly.